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The 'Sub Culture' is a
thematic device to help position
sub sandwiches as distinctive
products in the market, separate
from but equal to competitors
such as McDonald's 'Big Mac'
and Burger King's 'Whopper'.

It's the jump off point for a range
of communications designed to
grab the attention of Subway's
younger demographic.

 

 

 

Howitzer  Advertising
54 High Street, Sevenoaks,
Kent TN13 1JG

Press AdsSubwayInternational fast food brandOne of the largest fast food brands in the world,

We helped Subway achieve the recognition and
market penetration it needed against major
established competition.
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Tel 01732 445980
email: info@howitzeradvertising.co.uk
Registered in England and Wales
as Howitzer Advertising LLP no OC387922
Brochures

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